Book Challenge Day 14 📚
As I mentioned earlier I’ll be summarizing 28 books every single day. Let’s go! 🙌
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Book 14: Words That Work by Frank Luntz:
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✅ Big idea of the book:
When it comes to communication, the right words can make all the difference. Whether you’re giving a speech, writing an email, or even just chatting with a friend, the words you choose can shape how people perceive you and your ideas. So, if you want to be a great communicator, it’s important to choose your words carefully.
To do this, you need to think about your audience and what matters to them. What do they care about? What are their values? Once you understand this, you can use words that resonate with them and make them more likely to listen to what you have to say.
10 Big takeaways from the book:
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1) Use small words and short sentences to communicate big ideas.
2) It’s not what you say, but how you say it that really matters.
3) Emotion is what drives action and people remember how you make them feel.
4) Focus on the benefits of your message, not the features.
5) Be specific and concrete when using numbers and statistics to make your point.
6) Frame your message in a positive light, avoiding negative language and fear tactics.
7) Create a simple, memorable soundbite or catchphrase to summarize your message.
8) Repeat your message often and in different ways to increase retention and understanding.
9) Use plain, everyday language that resonates with your audience.
10) Always consider your audience when crafting your message, and tailor it to their needs, wants, and values.
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✅ Here are 3 more tips I’ve learned from the book
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- Use visual language: People respond more positively to words and phrases that create a mental image in their mind. For example, instead of saying “the economy is struggling,” say “the economy is gasping for air.” This creates a stronger emotional connection and is more likely to be remembered.
- Keep it simple: People are more likely to remember and respond to messages that are easy to understand. Use clear and concise language, avoid jargon, and focus on the most important points.
- Make it personal: People are more likely to be influenced by messages that feel personal and relevant to them. Use words like “you” and “your” to make the message feel more directed at the individual, and consider tailoring the message to the specific needs and concerns of the audience.
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If you have any questions or suggestions let me know. 😍
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Gene Adam