As I mentioned earlier I’ll be summarizing 28 books every single day. Let’s go! 🙌
.
Book 2 Pre-suasion by Robert Cialdini:
.
✅ Big idea of the book:
It explains how it’s not necessarily the message itself that changes minds, but the key moment before you deliver that message.
.
10 Big takeaways from the book:
1) Pre-suasion is like a secret weapon: it helps you win people over before they even know what’s happening (ethically of course).
.
2) Anchoring is like a grappling hook: it helps you secure your audience’s attention before you make your pitch.
.
3) Likeability is like a superpower: the more people like you, the more likely they are to say “yes” to your requests.
.
4) Scarcity is like a ticking clock: it creates a sense of urgency that makes people act fast.
.
5) Social proof is like a megaphone: it amplifies your message by showing others that it’s popular.
.
6) Authority is like a cape: it gives you the power to command respect and get people to follow your lead.
.
7) Reciprocity is like a boomerang: the more you give, the more you’ll get back in return.
.
8) Consistency is like a superhero emblem: it helps people recognize and trust your brand.
.
9) Commitment is like a promise ring: it shows people that you’re serious and keeps them invested in your message.
.
10) Finally, secrets works. Be like a magician: be full of surprises and always keeps people guessing.
So there you have it, folks! The top 10 things I’ve learned from Robert Cialdini’s book “Pre-Suasion”
✅ Here are 3 more tips I’ve learned from Robert Cialdini’s book “Pre-Suasion”:
- Want to make a great first impression? Be like a superhero show your most confident smile.
- Want to be irresistible? Give the gift of reciprocity like a genie granting three wishes. People will feel they’ll need to return the favor. Sometimes it’s a “thank you” sometimes they can help you with something you ask for.
- Want to get people to trust you? Use authority like a secret handshake. It’s a quick and easy way to establish credibility.
If you have a question or suggestion let me know. 😍
Gene Adam