Pre-suasion Book Review 2 šŸ“š

2/10/2023

As I mentioned earlier Iā€™ll be summarizing 28 books every single day. Letā€™s go! šŸ™Œ
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Book 2 Pre-suasion by Robert Cialdini:
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āœ… Big idea of the book:
It explains how itā€™s not necessarily the message itself that changes minds, but the key moment before you deliver that message.
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10 Big takeaways from the book:

1) Pre-suasion is like a secret weapon: it helps you win people over before they even know whatā€™s happening (ethically of course).
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2) Anchoring is like a grappling hook: it helps you secure your audienceā€™s attention before you make your pitch.
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3) Likeability is like a superpower: the more people like you, the more likely they are to say ā€œyesā€ to your requests.
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4) Scarcity is like a ticking clock: it creates a sense of urgency that makes people act fast.
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5) Social proof is like a megaphone: it amplifies your message by showing others that itā€™s popular.
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6) Authority is like a cape: it gives you the power to command respect and get people to follow your lead.
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7) Reciprocity is like a boomerang: the more you give, the more youā€™ll get back in return.
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8) Consistency is like a superhero emblem: it helps people recognize and trust your brand.
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9) Commitment is like a promise ring: it shows people that youā€™re serious and keeps them invested in your message.
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10) Finally, secrets works. Be like a magician: be full of surprises and always keeps people guessing.

So there you have it, folks! The top 10 things Iā€™ve learned from Robert Cialdiniā€™s book ā€œPre-Suasionā€

āœ… Here are 3 more tips Iā€™ve learned from Robert Cialdiniā€™s book ā€œPre-Suasionā€:

  1. Want to make a great first impression? Be like a superhero show your most confident smile.
  2. Want to be irresistible? Give the gift of reciprocity like a genie granting three wishes. People will feel theyā€™ll need to return the favor. Sometimes itā€™s a ā€œthank youā€ sometimes they can help you with something you ask for.
  3. Want to get people to trust you? Use authority like a secret handshake. Itā€™s a quick and easy way to establish credibility.

If you have a question or suggestion let me know. šŸ˜

Gene Adam