As I mentioned earlier Iāll be summarizing 28 books every single day. Letās go! š
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Book 2 Pre-suasion by Robert Cialdini:
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Big idea of the book:
It explains how itās not necessarily the message itself that changes minds, but the key moment before you deliver that message.
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10 Big takeaways from the book:
1) Pre-suasion is like a secret weapon: it helps you win people over before they even know whatās happening (ethically of course).
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2) Anchoring is like a grappling hook: it helps you secure your audienceās attention before you make your pitch.
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3) Likeability is like a superpower: the more people like you, the more likely they are to say āyesā to your requests.
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4) Scarcity is like a ticking clock: it creates a sense of urgency that makes people act fast.
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5) Social proof is like a megaphone: it amplifies your message by showing others that itās popular.
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6) Authority is like a cape: it gives you the power to command respect and get people to follow your lead.
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7) Reciprocity is like a boomerang: the more you give, the more youāll get back in return.
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8) Consistency is like a superhero emblem: it helps people recognize and trust your brand.
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9) Commitment is like a promise ring: it shows people that youāre serious and keeps them invested in your message.
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10) Finally, secrets works. Be like a magician: be full of surprises and always keeps people guessing.
So there you have it, folks! The top 10 things Iāve learned from Robert Cialdiniās book āPre-Suasionā
ā Here are 3 more tips Iāve learned from Robert Cialdiniās book āPre-Suasionā:
- Want to make a great first impression? Be like a superhero show your most confident smile.
- Want to be irresistible? Give the gift of reciprocity like a genie granting three wishes. People will feel theyāll need to return the favor. Sometimes itās a āthank youā sometimes they can help you with something you ask for.
- Want to get people to trust you? Use authority like a secret handshake. Itās a quick and easy way to establish credibility.
If you have a question or suggestion let me know. š
Gene Adam